Not just for B2C, Customer Reviews are for B2B’s too!

Your newly refreshed website with responsive design, social feeds and blog are not enough. Remember, B2B buyers do a majority of the purchase decision-making process before contacting a vendor.  In a nutshell, buyers want to know what it’s like to work with your business before writing the check. (A 2011 survey of 1,400 B2B buyers by the Corporate Executive Board indicated that on average they complete 60 percent of a purchase process before engaging a vendor.) Buyers discover potential vendors early in their search, educate themselves about what to expect throughout the process and identify risks and potential pitfalls to …

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