Not just for B2C, Customer Reviews are for B2B’s too!

Your newly refreshed website with responsive design, social feeds and blog are not enough. Remember, B2B buyers do a majority of the purchase decision-making process before contacting a vendor.  In a nutshell, buyers want to know what it’s like to work with your business before writing the check. (A 2011 survey of 1,400 B2B buyers by the Corporate Executive Board indicated that on average they complete 60 percent of a purchase process before engaging a vendor.) Buyers discover potential vendors early in their search, educate themselves about what to expect throughout the process and identify risks and potential pitfalls to …

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Reputada: A free customer reputation platform for B2B’s.

If you’ve ever been in the position of hiring an outside services firm then you know how frustrating it can be to narrow the search and ultimately find what you’re looking for. You check with colleagues and probably conduct lots of online research. Before picking up the phone you want to know who is competent and has the reputation for doing great work. For most B2B customers, that is, businesses who utilize the products and services of other businesses, discovering the reputation of B2B providers online can be quite challenging. Because, unlike in the B2C world where review sites are …

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