Best Customer Feedback Options for B2B Service Companies

Retailers and consumer service companies have many options for collecting customer feedback. By contrast, businesses that offer services to other businesses (B2B) are a vastly underserved segment of the customer feedback marketplace.   A  managed services company that maintains enterprise computer or telecom networks is an example of a B2B company that needs to collect customer feedback. For the managed services company, the customer–vendor relationship is not transactional. Rather, the vendor knows the customer and the relationship   stretches over time. Customer satisfaction over this time has paramount influence on customer retention. So, at several times during the project, it makes sense that the vendor obtains customer feedback. …

Continue reading