Why Customer Feedback Is Important To Your Business

Actionable feedback guides business decisions Your customer’s input is the best advice about the way you deliver your service. They’ll tell you if what you’re doing is not up to par, and praise you if you’re doing it right. Identify unhappy customers By gathering customer feedback you can identify your customers that are not entirely satisfied and take corrective action. Fix recurring problems Customer feedback helps you identify recurring problems that may not otherwise be noticeable. For example, customer feedback may identify an employee who is insufficiently trained in delivering the best possible service. Use this feedback to stop recurring …

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ComputerWorld: Reputation is everything

A serial entrepreneur builds a reputation for success for himself and others Oct 28, 2015 6:39 AM PT (Computerworld) — Serial entrepreneur Adarsh Arora is currently founder and CEO of Lisle Technology Partners which develops deep technological innovation for mid-size and early-stage companies. He also serves as CEO of the most recently launched client company, Reputada, a B2B platform for collecting customer experience and sharing it online. Adarsh serves on the boards of the School of Applied Technology of IIT and the Farley Center for Entrepreneurship and Innovation at the McCormick School of Engineering and Applied Science of Northwestern University. Adarsh …

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The message is clear for B2B service providers….digital presence needs to include customer feedback.

Report: 76% of B2B Buyers Use Three or More Channels for Research October 28, 2015 (KoMarketing) — Statistics from Blue Nile Research’s latest report indicate that B2B buyers are fully prepared to leverage a variety of channels when researching a purchase. In fact, 76 percent of them use three or more channels to gather information throughout the process.

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The Changing Face of B2B Marketing (Google study)

March 2015 (Think with Google) — There have been interesting shifts in B2B in the past two years. To find out what’s changed Google and Millward Brown Digital surveyed B2B decision makers about their research and purchase habits.  The results debunk a number of widely held beliefs and have major implications for any B2B marketer. 5 myths the study debunks: Myth #1:      Millennials aren’t making B2B business decisions Reality #1:   Nearly half of all B2B researchers are millennials Myth #2:      B2B marketing should target the highest-level executives Reality #2:   B2B researchers who are not …

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