Consistent customer feedback. Why is it important?

Many B2B Service Companies Use Ad Hoc Feedback How do you know how things are going with a specific customer? What do you or your team use as evidence? Is it based on: Discussions you have had with the customer over the course of time? Survey results you have sent them at the end of a project? A phone call you have made to ask them explicitly for feedback? Discussions you have had with your sales team? Work order renewals? Phone calls or emails you have received from the customer about a complaint? Or, is it some combination of the …

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