The message is clear for B2B service providers….digital presence needs to include customer feedback.

Report: 76% of B2B Buyers Use Three or More Channels for Research

October 28, 2015 (KoMarketing) — Statistics from Blue Nile Research’s latest report indicate that B2B buyers are fully prepared to leverage a variety of channels when researching a purchase. In fact, 76 percent of them use three or more channels to gather information throughout the process.

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Check out the full article here: 76% of B2B Buyers Use Three or More Channels for Research

 

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